Oracle Digital Creative Writer in Salem, Oregon
Digital Creative Writer
Digital Creative Writer
This is a unique opportunity to join an established, yet evolving, high-performing team of brand creatives, at the intersection of awareness, perception, and demand generation. This role is part of Oracle Brand Creative, responsible for ensuring the Oracle brand values are meaningfully implemented across marketing initiatives and brand experiences—to deliver customer-centric, engaging, and measurable user experiences and customer journey narratives. All this is done in support of a broad product portfolio, for a broad range of audiences.
Help shape and deliver on our recently expanded charter. Join a technology leader reshaping enterprise cloud and enabling digital business transformation around the world.
Lead by identifying trends and defining new standards; excel by breaking them when they become irrelevant. Leverage your proven talent and extensive experience in content strategy, UX content architecture and digital copywriting. Partner with UX design leaders and practitioners, publishing team, and senior web strategist to break new ground in digital content experiences for oracle.com and its related web properties.
Include but are not limited to the following:
1 Analyze and interpret marketing’s business goals, and oracle.com’s engagement goals to define customer-centric content strategy for site architecture and customer journeys
2 Translate industry- and persona-specific needs into new organizational structures and interactive content flows
3 Conduct content audits, and develop content plans for web, microsites, tours, forms
4 Assume the role of brand storyteller blending positioning, messaging, and stats into clear, tangible narratives and engagement schemes
5 Write short-form copy that delivers on digital usability, persuasion, brand, and customer delight requirements, ensuring messaging consistency and alignment to journey stages
6 Craft smart, engaging copy that reveals industry and personal benefits in what otherwise are dense, technical, and marketing content dumps
7 Vet content for accuracy and optimize for digital engagement and lead generation
8 Make content decisions based on comprehensive metrics and analysis
9 Build messaging guidelines, advocating for clarity, brevity, and meaning
10 Work with key stake holders to establish new global benchmarks and develop scalable processes to bring content to market in new, innovate ways reaching new audiences.
5 years experience in SaaS products, ideally trial-driven inbound environments
5 years experience in modern, responsive web UX content strategy and development
5 years working in advertising agency or digital in-house group
Mastery of digital content best practices and experience with organic driven engines
Mastery of SEO best practices
Experience working in agile design and development processes and mobile conversion flows
Extensive experience in enterprise-scale product portfolios
Extensive experience in design thinking and user experience
Experience working within and navigating fast-paced, opinionated, multi-layered, distributed organizations
Proven record of conceptualizing and translating complex requirements into simple and delightful digital content experiences
Creating new ideas from scratch or based on complex, ambiguous briefs
Team player, comfortable working across team
Data-driven mindset who believes the best path is the one that can be proven
Creative problem solver
Conducting competitive research and critical analysis
Contributing to, and leading reviews with stakeholders
Excellent communication skills (oral, written, public speaking, presentation decks)
Writing with brevity, energy, and clarity
Providing critical, constructive feedback to UX design and writing teams
Flexible yet focused collaboration with extended network of teams and stakeholders
Detailed Description and Job Requirements
Development of communication programs to promote Oracle
- s products and services.
Integrate advertising into the marketing campaigns, exercising judgment and business acumen in selecting methods and techniques for best practice / creative solution. As a recognized authority and leading contributor maintain regular interface between the division and Corporate. Plan and manage pan-geography corporate and local campaign media plans. Plan, manage and implement corporate and local campaign advertising creative. Manage tier 2 local advertising and arrange sign off with Corporate. Integrate all advertising across the communications mix. Maintain and communicate brand advertising guidelines. Oversee partner advertising. Develop and manage brand communications audit. Measure advertising effectiveness.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. A proven track record in advertising across line-of-business and/or geography as an account manager, with experience of creative production and media buying.
Location: US-CA,California-San Francisco
Other Locations: US-Oregon, US-California, US-CA,California-Redwood City, US-Washington
Job Type: Regular Employee Hire