RELX Group VP Marketing - FlightGlobal - Portland in Portland, Oregon
VP Marketing - FlightGlobal - Portland
Location: Portland, Oregon, United States
VP Marketing – FlightGlobal – Portland
FlightGlobal are seeking a VP Marketing to lead a marketing team of 20 (with some of the 20 needing to be recruited in the first few months!). This role will be based in our buzzing Portland, Oregon office and the successful applicant will have a seat with the other Senior Leaders within FlightGlobal who are all tasked with the objective of delivering growth and building successful teams who can deliver to our customers.
The CMO will ultimately be responsible for developing and delivering a clear corporate and divisional marketing and communication strategy to drive brand awareness in each market segment. Reporting into the MD you will be an integral member of the Senior Management Team making a key strategic contribution at a high level to steer the divisional marketing strategy across all platforms.
We are seeking a candidate who has global marketing expertise as well as experience of working in the data and business intelligence field and ideally with aviation experience.
Would you love to be part of an organization that’s driving superior performance across the aviation ecosystem? At FlightGlobal, we make sense of the large expanse of data generated within the aviation industry to deliver meaningful, actionable insight. Making a difference to millions of travelers and professionals across the globe.
As a trusted, neutral source connecting the aviation industry, FlightGlobal offers you the opportunity to work with unrivalled aviation data, advanced technology and the most expert aviation insight that the world has to offer.
Join us in driving future innovation across the manufacturing and financing of aircraft, airport operations, air service development, traveller experience and consumer tech data.
The role of the VP is to build revenue, relationships and reputation through a holistic understanding of the key markets, audiences and opportunities and build and lead an effective marketing function that drives commercial results and first rate customer experience.
Key Accountabilities/Responsibilities :
Establishes the vision, purpose and goals for the marketing and communications function in collaboration with key stakeholders
Defines the strategy for marketing – short and long term priorities, in line with business strategy
Defines the organization and resources needed to drive the marketing strategy
Promotes a strong customer focus and influences business strategy formulation and corporate investment decisions.
Establishes an annual marketing planning and budgeting processes that has strong alignment across the business and has cross functional integration with product and sales.
Develops the go to market framework with Product and Sales to set the direction for Portfolio marketers
Owns and defines the brand positioning and brand architecture
Makes recommendations for partnering that protects and enhances brand value
Understands and is an evangelist for the latest market technologies – ensures there is a roadmap in place to deliver new functionality
Monitors current and future competition and acts on this to position FG as differentiated in the marketplace vs the competition
Successfully manages acquisition/integration activities from a marketing perspective – ensures marketing has an early seat at the table
Establishes regional marketing teams and develops presence in target markets, even if virtual
Owns the voice of the customer
Stops activities that don’t contribute to revenue, reputation and relationship building.
Course corrects when needed aligned to internal business and external market changes
Inspires, coach and manage the global team to deliver the marketing goals
Leads the ongoing development and transformation of marketing to deliver the business strategy
Creates annual and quarterly objectives, KPIs and metrics that align with business goals and measure the impact and effectiveness of marketing
Delivers revenue-generating global marketing programs across different business models buying/selling processes
Key Skills and Behaviors Required:
Personal presence, has strong impact and credibility
Sector expertise/willing to quickly learn
Key influencer with C-suite level internally and externally
Builds strong network with sales and product
Establishes personal presence across global boundaries – strong global mind-set
Drives commercial decisions and makes recommendations/decisions
Understands and influences business strategy
Brings outside best practice in
Drives change across the organization – works with pace and energy
Recognized SME and thought leader
Takes calculated and measured risks
Structured, planned and organized
Approachable and accessible – strong EQ
Is a role model for team, strong leaderships skills and brings people with them on the journey
Strongly data and analytic driven decision maker
Strong digital skills, driven digital transformations
Strong sense of urgency, ability to ruthlessly prioritize and deliver turnaround needed in rapidly changing circumstances
Functional skills across B2B marketing suite of competencies
Maximizes value from the available marketing budget, resources and opportunities
An outstanding communicator; written and verbal
About Reed Business Information
Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day. RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
RBI is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact email@example.com . EEO is the Law. EEO is the Law Supplement
RBI General Benefits Package
401k match of 5%
18 Days Holiday
Paid Charity Days – 2 days per year
Benefits start the upon hire date
Excellent OTE & Competitive Salaries