Oracle Cloud Trial Conversion Marketing Manager, N.A. Marketing in Portland, Oregon
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Oracleislooking for anambitious new member of our team to help us grow Oracle Cloud in North Americaby focusing on cloud trial acquisition and conversion to Pay-as-you-Go. We researching for someone who is passionate about analyzing data, thinkingcreatively, learning everything they can about the Developer persona and how wecan provide the best experience within the first 90 seconds of a responder findingour trial offer. If you find yourself wanting to climb into users minds inorder to better understand how they are thinking within the user experienceand; you love building complex funnels and understanding the most significantfall off points from one stage to the next this role is for you.
Essential functions include but may notbe limited to:
Create compelling digital inboundcampaigns that reach their target audience in the most effective way possibleand fuel top of funnel trial acquisition growth
Proficiency in turning customer andmarket needs into a compelling, successful acquisition strategy
Develop measurable paid media goalsaligned to the overall acquisition plan
Develop and execute new and effectivecampaign strategies across paid search, display, paid social, syndication, etc.that solve broader business challenges surrounding trial acquisition,progression to conversion; lead flow efficiency and other challenges
Conduct data-driven A/B tests usingOptimizely in order to learn more about key drivers of trial acquisition leadinginto and within the conversion funnel
Formulate a complete understanding ofuser behavior both pre- and post- acquisition and into conversion
De-construct competitive bestpractices in trial acquisition and conversion marketing from leading brands
Work with a cross-functional team tocreate a road-map for enhancements that will improve the experience for the enduser from trial acquisition through the funnel to conversion as a Pay-as-you-Gocustomer
Bachelor sdegree, MBA preferred
6 years ofexperience working in B2B marketing
Strong userexperience design sense
Proven trackrecord of success in customer engagement and acquisition
Previousexperience: 3-5 years of experience growing a PaaS/IaaS business or recurringrevenue business through iterative conversion testing
Solidknowledge of various paid marketing channels and technologies, including paidsearch, re-targeting, social network advertising (Facebook, Twitter, LinkedIn,and more), content distribution, and placement networks
Strongtechnical proficiency with cloud PaaS/IaaS
Expertisein developer technologies and PaaS/IaaS Cloud services
Understanding ofdevelopers, developer technologies and app dev trends
Executionoriented, creative, and able to bring innovative ideas of how to engage a fastpaced, high growth market segment to build awareness and demand
Strongunderstanding of lead generation and flow within a B2B organization
Analyticalmindset with ability to track and report on marketing performance metrics aswell as lagging revenue attribution, revenue influence and ROI
Writingexperience: email marketing, direct marketing copy, and massaging productcontent into easy-to-understand benefits
Expertise inmanaging projects across various, regionally distributed teams
Excellentrelationship management skills with ability to build rapport, influence anddeepen relationships with stakeholders
Experiencewith CRM and marketing automation systems, Eloqua a plus
Strong anddisciplined project management and process improvement capabilities
Other softskills: execution oriented, customer-focused, goal-focused, self-starter,problem solver, detail-oriented, organized, ability to multi-task andeffectively manage time, excellent verbal and written communication skills
Willingnessto learn from some of the brightest creative and marketing minds
Passion toreach audiences with compelling messaging
Work Location: Open to qualified candidates based in any US-location. Role is remote (will work from home office) andpart of virtual team.
Travel Component:Minimal (0% 20%)
Title: Cloud Trial Conversion Marketing Manager, N.A. Marketing
Location: United States
Requisition ID: 18001CGE