Intel Senior Marketing Research Analyst in Hillsboro, Oregon
Digital Scale amp Insight DSI is a diverse group of marketing professionals committed to the vision of knowing and reaching every one of our audiences to help Intel achieve our revenue goals to do this one of the strategies we leverage is to deliver impact through timely and actionable marketing performance insights that inform strategy implementation and optimization of our marketing investment.
We are data agnostic we use multiple data sources and techniques to make recommendations and infuse insights into marketing strategies that aim to improve Intels reputation and preference and to identify and accelerate new growth opportunities.
This role is on DSIs Marketing to Sales Effectiveness team which is focused on marketing and brand measurement and accountability We work with a variety of stakeholders across the marketing and sales organizations to establish marketing KPIs develop and execute market campaign and tactical level measurement solutions and provide performance reporting and insights.
Responsibilities may include:
In this role you will be managing specific marketing primary research projects within our data centric business and partner marketing relationships.
Day to day responsibilities will include Developing measurement frameworks and solutions
Engaging with marketing leadership
Driving measurement implementation
Analyzing data and report development
Internal and stakeholder presentations and coordinating with peers to construct a full funnel marketing performance narrative
A successful candidate will demonstrate:
Analytical problem solving and data skills with the ability to interpret and simplify complex data sets for others and communicate details or summarize data trends and key themes.
Deep understanding of marketing and primary research tools and methods
Confidence when dealing with a wide variety of people including senior execs
Excellent written and verbal communication skills both for day to day communication as well as adhoc presentations
Great teamwork and demonstration of initiative and ownership
Well-developed organizational and project management skills
Able to execute with urgency to ensure timely decisions in a fast paced industry
Strategic thinker with the ability to understand and exhibit deep understanding of various Intels marketing and campaign strategies
Willingness to both work on projects or tasks with a team and independently
You must possess the below minimum qualifications to be initially considered for this position Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates . This Position is not eligible for Intel immigration sponsorship
Bachelors degree in marketing business communications psychology or related fields
7+ years of experience in marketing research and analytics.
2 years of Experience with technology brands
Knowledge of ad tech reporting and analytics tools related to demand generation paid media and or social.
Inside this Business Group
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customers voice and deliver solutions that accelerate their business. Our teams work across the entire sales cycle, pushing ingredient products to our "billings" customers while also pulling end solutions through to "consumption". We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.
US, California, Folsom;US, California, Santa Clara
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
- Intel Jobs