Nike North America Brand Director, Diversity Equity & Inclusion in Beaverton, Oregon
WHAT YOU BRING
+8-10 Years of experience in Brand Management and Marketing, deep understanding of Media and Digital platforms. Global perspective/experience. Consistent track record to drive and deliver results. Proven ability to collaborate, problem solve and to build, develop and encourage teams
+5-6 years of experience in Diversity & Inclusion and/or Diversity, Equity and Inclusion
Possess Consumer Connection, Brand Planning, Brand Strategy, Multicultural Marketing
Understand Marketing Mix Modeling, Creativity and Inspiration
Bring a Digital First Approach, Product Knowledge, Sports knowledge
You constantly push yourself to learn, expand and grow through a curious and infinite mentality.
You are a driver of collaboration with a process oriented approach and finding ways to drive efficient work.
Experience taking informed risks and showcase a results-oriented, creative, positive and innovative attitude.
WHO WE ARE LOOKING FOR
The North America Purpose Marketing team is responsible for driving our long-term collective change agenda for Nike, internally and externally, to serve and unite the world through sport to create a healthy planet, active communities and an equal playing field for all. Our work focuses on serving underrepresented groups, while inviting and supporting allies. We are a team of go-getters, trailblazers change-seekers, and impact drivers!
As the North America Brand Director, Diversity, Equity and Inclusion (“DEI”), you will be responsible for providing brand management, strategic leadership, functional excellence and direction for bridging brand and DEI, while overseeing integration into brand defining initiatives and purpose product like Black History Month and BeTrue collections.
Based in Portland, you will be multicultural marketing champion who brings expertise and experience of understanding cultural nuances to align our internal and external teams to bridge brand and DEI.
We want a storyteller who is a cultural specialist who understands attributes of race, gender, sexual orientation, etc. and has a keen eye for intersectional opportunities across these dimensions to help us amplify the voices of the communities we are striving to serve. Impact of this leadership should drive significant positive brand sentiment for the brand and bottom-line and market share results through product.
WHAT YOU WILL WORK ON
Be the marketing lead for DEI by driving the full brand offense across men’s, women’s and kids to ensure the consumer and the brand point-of-view are included in all North America marketing plans;
Partner with Brand Director of Purpose Marketing to establish brand concept and creative development, marketing briefs, strategic tools and marketing plans to fuel the brand;
Manage and drive collaboration through-out the consumer code process to engage across our construct of Men’s, Women’s, and Kids;
Power the market by delivering an integrated, idea and insights led journey for the consumer in North America, through strategic marketing efforts around key game changers, maximizing drivers and resources;
Establish and drive process for review boards for the Purpose Product creation and Marketing Plan processes of N7, Puerto Rican Day Parade and National Coming Out Day to ensure the work is fueled by experts in the academic and cultural spaces for the communities we serve;
Lead workstreams to drive content creation and communication strategy to serve North America’s purpose-led initiatives;
Support input sessions to gain insight from consumers in every aspect including performance and cultural aspects that integrate the city voice in partnership with territory teams;
Partner with Global Purpose Marketing teammates, DEI and Nike United Network leadership teams to ensure integration into North America marketing efforts, leading with Employee Engagement;
Regularly communicate and feedback to North America and city teammates on the progress and evolution of strategies and priorities to ensure alignment;
Support the development of an annual brand plan for Purpose Marketing;
Establish and drive culture of mentorship across the extended team; and
Put the team first and live the Nike brand commitments.
WHO YOU WILL WORK WITH
As the North America Brand Director of Diversity, Equity and Inclusion, you will report directly into the North America Director of Purpose Marketing.
You will work alongside a team of other Purpose and Brand Defining brand management director and managers across the U.S. that with you, will collectively build the future of sport so that there will be equal playing fields for the generations of athletes to come. Do you want to help make an impact?
You will also collaborate and partner with the following key teams:
Men’s, Women’s, and Kids Brand Management
Social and Community Impact
Consumer Direct Marketing
Catalyst Brand Marketing
Leagues, Athletes and Teams
Diversity, Equity and Inclusion
Nike United Employee Networks
External Community Consultants
FUEL Product Creation
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.
- Nike Jobs