Nike 365 Cohort Marketing Manager - Kids in Beaverton, Oregon
WHAT YOU BRING
5+ years of work experience in digital/online marketing or related field
Expert understanding of digital marketing strategy and tactics across key channels including digital apps, email, .com experiences, paid media and social
Proven track record leading and executing cohort-based, multi-channel marketing strategies, ideally for parent/teen targets
Outstanding leadership skills to influence functional teams and large cross-functional projects
Excellent written and verbal communication skills, including presentations
Strong analytical skills and comfort leveraging art and science to inform plans and decision making
Strong understanding of digital analytics best practices and proven capability to use data to drive business decisions
Experience working in Agile processes, a plus
The brand landscape has proven that a 365 approach is vital to keep pace with consumer expectations. This means more consistent marketing programming that extends the brand fully into the consumer’s world, and a dedication to long-term consumer concepts that differentiate our product offering consistently over time. Through an approach of creativity and testing, the 365 Marketing Team seeks to make sport and Nike essential to the daily lives of athletes* through relevant content-powered stories, services and shopping experiences. This means we obsess the consumer, their needs and behaviors, and we do so to power up and lead dynamic marketing programs that build our brand, daily.
WHO WE ARE LOOKING FOR
We’re looking for a 365 Cohort Marketing Manager to join our Consumer Direct Marketing organization. This position will lead our cohort marketing offense for Kids, crafting and executing strategies that drive meaningful, daily relationships with Nike consumers, specifically parents and teens. The ideal candidate will have strong leadership skills, a consistent record developing and executing cohort-based, multi-channel marketing plans, and a passion for obsessing the consumer – who they are, how they behave, what their needs are, and how we, as Nike, can best serve them. This role lives and breathes at the unique intersection of art and science – It’s as much about being able to successfully translate complex data/insights, as it is demonstrating incredible brand smarts and intuition to uncover inspiring storytelling, drive a great brief, and ultimately, build outstanding connections with consumers. We are driving transformation; the ideal candidate will thrive in ambiguity and be excited to help create the future.
WHAT YOU WILL WORK ON
If this is you, you’ll be in charge of leading the NA vision and strategy for daily marketing activations focused on consumer engagement, membership acquisition, retention and reengagement against defined parent/teen consumer growth priorities. This will entail creation and execution of both seasonal and daily full-funnel, multi-channel marketing plans, and close partnership with brand creative to ensure storytelling is optimized against the distribution plan to drive LTV and improve engagement. A test-and-learn approach will underscore all work, and you will be charged with helping shape consumer cohort learning agendas and measurement plans, to unlock our ability to “read the consumer” daily.
WHO YOU WILL WORK WITH
To drive the daily cohort marketing offense, you will work cross-functionally with key partners across channels, media, creative, data science, insights, planning, and brand marketing teams. You’ll also partner closely with global as well as city teams. This is a team sport and will require consistent collaboration, partnership and agreement across the Nike matrix. In this role you will provide mentorship and support to the 365 Cohort Marketing Specialist - Kids, and report directly into the 365 Cohort Marketing Director.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.
- Nike Jobs